Stay.com – Local PR Boost
This spring, Holm & Bertung PR was contacted by the guys behind the awesome app Stay.com (if you haven’t downloaded it already, you should. Oh boy, you should).
Stay.com is basically every tourist guide book ever written condensed into one fine app, covering 150 cities all over the world. You get GPS maps (available offline – no crazy expensive roaming expenses, thank you very much) + tons of advice from locals to the best spots to grab a quick lunch, party, people watch or shop-shop-shop.
… And did we mention, the app’s totally free (+ no in-app purchases or anything like that)?
Anyway. Stay.com wanted to get the word out in Denmark, and of course we were up for the task! So during the last few months we’ve been working our behinds off, securing mentions across all premium media outlets in Denmark – from Cover.dk to B.T., Berlingske.dk and Jyllands-Posten. We’re really happy with the results. And so are the people behind Stay.com, who wrote us these few lines (and made us blush in the process).
“I worked with Holm & Bertung PR on introducing Stay.com to the Danish travelers and I loved how efficient they are. Holm & Bertung PR instantly came up with the right strategy and managed to get us into Denmark’s main lifestyle publications and dailies. I’d definitely work with them again.” – Claudia Menger, Stay.com
How we worked with Stay.com:
We composed local news stories and press releases, pitched personally as well as created targeted bulk pitches to our vast contact lists.