Profil Optik // Store Opening
When the Nordic chain of opticians Profil Optik opened their first flagship store in Copenhagen, Holm & Bertung was in charge of the launch event.
We invited 40+ bloggers and fashion journalists for a press brunch at the newly reopened five-star hotel D’Angleterre and afterwards a visit to the brand new store (and of course included several surprises all through the event). The objective of the event was to engage the fashionistas and connect Profil Optik with the fashion crowd. And this surely worked.
As a result of the event, the client experienced a remarkable increase in interest in their products and brand (oh, and we also registered a noteable increase in Profil Optik lend-outs from our showroom!).